Abu Garcia to Sponsor Bassmaster Tournaments
SPIRIT LAKE, IOWA - Jan. 7, 2003 Abu Garcia has become an official sponsor of the Bassmaster Tournament Trail and Bassmasters Classic for the year 2003. Under the sponsorship, Abu Garcia will become "The Official Reel," as well as "The Official Rod," of the Bassmaster Tournament Trail and assmasters Classic.
"Abu Garcia represents the standard for dependable baitcast reel performance to bass anglers worldwide and now, with our sponsorship of the Bassmasters Tournament Trail and Bassmasters Classic, a host of opportunities exist that will benefit both organizations as well as anglers," noted Pure Fishing CEO Tom Bedell. "Understanding what anglers want - anticipating what will delight them and doing it better than any other company - that is how we can be the best. Our sponsorship allows us to enhance our relationship with the angler, which is truly the heart and soul of Abu Garcia."
Abu Garcia, which operates under the trade umbrella name of Pure Fishing, was founded in Svangsta, Sweden in 1921. It has grown to be a world leader in fishing reel development. Abu Garcia represents precision reel performance delivered by its legendary Swedish engineering and craftsmanship. Such quality and precision that have given way to the Cardinal spinning reel, world famous Ambassadeur baitcasters, the legendary 5500C, the state-of-the-art Mörrum and the latest innovation of low-profile baitcasters - the hot new Törno.
"We are excited that Abu Garcia is becoming a sponsor of the Bassmaster Tournament Trail and Bassmasters Classic," said B.A.S.S. vice president and general manager Dean Kessel. "We hope that both Abu Garcia and our membership continue to benefit by further enhancing the Abu Garcia brand, assuring maximum product exposure and brand recognition."