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Hey BR members,

We are super excited to announce the launch of our new site: Karl's Bait & Tackle! We launched MTB exactly 5 years, 11 months, and 22 days ago with the hopes of changing the way anglers discover new tackle. As he have grown over the years, we've realized there are other opportunities for us to help anglers discover new products, save on essentials, and have fun/engage with our company and content. After many months of planning, we're pumped about the new site.


Here's how it works:


  • We've added quite a few products to the shop that are not tied to MTB and MTB boxes (we have about 150 items now and we'll be adding quit a bit more)
  • We have a rotating monthly Showcase where we will feature new items every month (including other types of outdoor gear an apparel)
  • There is a Club membership program (think CostoCo/Amazon Prime/etc.) where members will get 30% off site-wide, free shipping over $25, and access to other perks and amazing sales
  • MTB is not going anywhere and is still part of the site. There is no change to anyone's MTB subscription.


Would love to hear what you guys think once you check it out or what questions you may have!


Also, in case you missed it, here's how the site launch went down:


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