Rapala’s DT series covers about 90% of my crankbait fishing. I’d add Strike King and Spro for square-bills and flat-sides. Those 3 brands could cover 100% of my crankbait needs. 

I'm not a brand loyalty kind of guy.  But I am loyal to specific models within different brands.  

Rapala DT and Shad Rap

Berkley Frittside and Dredger

Stike King KVD Squarebills and XD

 

That's probably about it.  Of course I own quite a bit more, but those are my main crankbaits that get the most use.  

Rapala

6th Sense

Evergreen

Strike King

Megabass

Duo Realis

My current limited crank bait box has;

2 each Bomber 7A’s

1 Megabass medium diver

1 Major Craft Zoner Hunter

3 each LC Pointers

That’s it.

Tom