I did a search thinking this may have already been posted about, but nothing came up. Anyway, I just saw this lure on Basspro.com and what I take it as is sort of like a shallow crank/jerkbait/ It's supposed to be a sub surface Spit'n Image, which is a topwater walk bait. It has a small bill like a jerkbait.

I'm only asking, because I would like to know the action of this lure before I order some. All the reviews were pleased with this bait.

The Spit'n Image is a topwater lure. Its a walk the dog type lure. I have a few of them and I use them from time to time and they work pretty good.

The Heddon Swim'n Image is the shallow crankbait/wakebait, it dives to about 2'.  I have a few of them and they work alright.  I prefer other shallow/wakebaits to this one.  Try the Bass pro shops brand wakebait.  They are cheap and I caught a crap load of fish on those baits this summer.

The last I read, the Swim'n Image runs to 18". It has replaced the Baby 1- as my favorite supershallow crankbait. I'm not sure how to describe the action. Maybe a little wider than what would be called a tight wobble.