Ad & Sponsorship Policy

You’re our priority.
Every time.

We believe everyone should be able to make purchasing decisions with confidence. And while our site doesn’t feature every company or fishing product available on the market, we’re proud that the guidance we offer, the information we provide and the content we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.

Be assured that we’re absolutely inflexible about our editorial autonomy. We never allow sponsors to influence the content we create, the reviews we provide, or how we operate BassResource.

In some cases, BassResource may offer co-created or branded content in partnership with our sponsors, and/or present content created by our sponsors. This content is always clearly labeled and is detailed in sections 5 and 6 below.

Most important of all, whenever feasible, our founder and CEO Glenn May personally tests out the products of each prospective advertiser before they're accepted to ensure their quality meets the standards our audience has come to expect from our recommendations and that the advertiser's products are a good match for our visitors. Not every advertiser is accepted. Glenn has been known to turn away those that don't meet his high standards.

If you’d like to advertise with BassResource, contact us here.

These are the specific guidelines we follow about the types of advertising we accept:

1. We review the ads.

We maintain sole discretion for determining the types of ads accepted and displayed on BassResource properties. We reserve the right to reject, cancel, or remove any ads and for any reason. We will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any ad and an explanation. We also reserve the right to determine the appropriate placement of ads on BassResource properties.

2. We're picky about endorsing products or services.

Our goal is to be your most trusted ally in your pursuit of bass fishing. BassResource only partners with trusted and credible organizations, manufacturers, and other service providers. Our readers and members know that if we recommend it, it's passed the high bar we set, but only because we have tested and used the products/services first before we put our name behind it. Only then will we recommend a product or service to you.

BassResource's editorial team may rate or rank certain products or services in some cases. These ratings or rankings are determined solely by the editorial team(s) without regard to any financial or advertising relationship with companies that provide the product or services.

Although Google ads may appear on our site, under no circumstances shall our acceptance of any Google ad be considered an endorsement of the product(s) or service(s) advertised or for the company that manufactures, distributes, or promotes these product(s) or service(s).  Google ads are marked wherever they may appear.

3. We will not accept certain types of ads.

We will not accept any ad that is factually inaccurate or, in our opinion, in poor taste. Advertised products must be in market and readily available. BassResource will not permit, at any time, the placement of any ad for harmful, illegal, or objectionable products or services. Ads must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, or disability. Ads should not contain defamatory, libelous, slanderous, or threatening information. Ads must not be related to alcohol, firearms, ammunition, fireworks, gambling, pornography, tobacco, political campaigns, or the simulation of news or an emergency. All ads must clearly identify the advertiser. Any ad that could be misconstrued as editorial content will be clearly labeled as an advertisement.

4. We clearly distinguish ads from editorial content.

In every instance, we maintain a distinct separation between advertisements and editorial content. All ads on BassResource properties are clearly and unambiguously identified as such. Clicking on an ad will take the user to an advertiser’s site.

5. We clearly distinguish between sponsored and non­-sponsored content.

BassResource seeks sponsorships from trusted and credible organizations, manufacturers, and other service providers. Sponsorships provide financial benefit to BassResource, but also benefit our users by providing products and services they may find useful. Editorial content sponsored by an advertiser is subject to our editorial policy and is reviewed by our editorial staff and management team. When content (sponsored content, co-created content, or branded content) is provided by or influenced by a named sponsor, we take meaningful steps to ensure our users will not confuse that sponsored content with BassResource's own original editorial content. BassResource may present advertising messages, advertisements, or sponsored posts in its social media channels and forums.

6. Affiliate program (e-commerce links in our content)

As part of the content creation process, our editors will include links to relevant products they feel could be useful to our readers. While all products are chosen independently, we want you to know that BassResource may receive a payment if you make a purchase at the retailer’s site within 24 hours of clicking on one of the links we provide.

In the instances where BassResource receives a payment when users purchase or sign up for the product or service, the page may also include this language: “BassResource may receive a portion of revenues if you make a purchase using a link above.”

7. We clearly distinguish content that is part of a Partner program.

Occasionally BassResource will work with products, services, or organizations that align with our mission. Glenn May, our founder and CEO, personally vets these products, services, and organizations for quality and only presents what he feels is valuable to, and in the best interest of our visitors.

In order to maintain full transparency, BassResource clearly identifies those instances where content is co-created or created by a partner.

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