Privacy Statement

The Ultimate Bass Fishing Resource Guide®; has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this website.

General Information

We may collect certain non-personally identifiable information when you visit our Web pages or use our applications to help diagnose problems with our server, and to administer our Web site. Information collected may include the type of browser and operating system you are using, your device type, IP address and your Internet service provider, and location-based information. This information is used to give us an idea of which parts of our site users are visiting and how to improve the site for our visitors.

Through, you can engage in various activities, like entering contests or sweepstakes, voting in polls or otherwise expressing an opinion, subscribing to one of our services, such as newsletters, or participating in one of our online forums or communities. Your personally identifiable information may be required to engage in these activities as well as to receive products and services that you may have requested. The types of personally identifiable information that may be collected at these pages and elsewhere include but are not limited to: name, address, gender, e-mail address, and/or telephone number. 

BassResource sometimes uses this information to communicate with you, such as to notify you when you have contests or sweepstakes, to fulfill a request by you for an online newsletter or to contact you about your account. 

BassResource sometimes may offer contests and sweepstakes that are sponsored or co-sponsored by or presented with identified third parties. BassResource will share your personal information that you voluntarily submit with third-party marketers only after you have provided explicit consent to do soBassResource, LLC has no control over a third party’s use of this information.

If you choose to submit content (e.g., photos, stories, online reviews, or communications to our editorial staff), we may publish your name, screen name and other information you have provided to us on our website, social media accounts or the websites and social media accounts of affiliated BassResource, LLC sites.

WE DO NOT SELL OR DISCLOSE THIS INFORMATION TO THIRD PARTIES UNLESS YOU PROVIDE EXPLICIT PERMISSION. However, this site will fully cooperate with any law enforcement authorities or court order requesting or directing this site to disclose the identity of anyone using the site. Users may opt-out of this database; see the choice/opt-out section below.

This site contains links to other sites. The Ultimate Bass Fishing Resource Guide® is not responsible for the privacy practices or the content of such Web sites.

Cookies uses third-party advertising companies, including Google, to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here. also uses Google Analytics Demographics and Interest Reporting to better understand who our visitors are, which helps us make a better website for you. We also use Google signals, which enables Google Analytics to collect data in addition to data collected through a standard Google Analytics implementation in order to provide additional features like cross-device audiences and insights.

Google Signals collects visitation information and associates it with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalization.  

We will NOT facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Display Advertising features that is based on the Google Advertising cookie, meaning your privacy is safe with us.  You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.

Public Forums

This site makes forums (message boards) available to its users. The information we collect in connection with our social media accounts, online forums and communities is used to provide an interactive experience. We use this information to facilitate participation in these online forums. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information. 


This site has security measures in place to protect the loss, misuse and alteration of the information under our control. Agents and contractors of BassResource, LLC that have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Notice by, for example, not using the information for any purpose other than to carry out the services they are performing for BassResource, LLC. To the extent allowed by applicable law, transfers of personally identifiable information may also be made where necessary for the establishment, exercise or defense of legal claims.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Notice. Inadvertent disclosures may result, for example, when third parties misrepresent their identities in asking the site for access to personally identifiable information about themselves for purposes of correcting possible factual errors in the data.


This site gives users the ability to remove their information from our database or to change and modify information previously provided.

  • To Unsubscribe from our newsletter, please use this form.
  • To Unsubscribe from contest notifications, please use this form.
  • To change your notification settings in the forums, including opting out of forum email announcements and notifications, login, then click your name in the upper left, click "Account Settings", then "Notification Settings".  You may customize your email notifications there.
  • To update your personal information in the forums, login, then click your name in the upper left, click "Account Settings".  You may review and edit your information there.

Your California Privacy Rights: Notice to California Customers

California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. As discussed above, BassResource uses the Google publisher network. BassResource has enabled "Restricted Data Processing" for all California residents.  In addition to this notice, you encouraged to read the Terms and Conditions of this site. You are bound by such provisions and should therefore periodically visit this page.