Lowrance Continues Elite Series and B.A.S.S. Federation Nation Sponsorship

Lowrance Continues Elite Series and B.A.S.S. Federation Nation Sponsorship

Marine Electronics Leader Signs Two-Year Sponsorship Deal to Extend Its Longstanding Relationship With Bass Fishing Tournament organization


Tulsa, Okla. & Celebration, Fla. – Lowrance — a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — and B.A.S.S. LLC announced today that Lowrance will continue its sponsorship of B.A.S.S. and its tournaments through 2012. The agreement states that Lowrance is a Supporting-Level Sponsor of the Bassmaster Elite Series and B.A.S.S. Federation Nation. Lowrance will also receive exhibit space at Bassmaster Elite Series events, opportunities for product demonstration and exposure across B.A.S.S. multimedia properties including Bassmaster Magazine, B.A.S.S. Times and Bassmaster.com.

“We are happy to extend our longstanding relationship with B.A.S.S.,” said Louis Chemi, chief operating officer, Navico Americas. “Our award-winning High Definition Systems (HDS®), StructureScan™ sonar imaging and Broadband Radar™ set a new performance standard for tour competitors. As the clear leader for sonar and GPS systems for anglers, we look forwarding to continuing our support and bringing even more innovative technology to tournament participants ensuring them the greatest competitive advantage." “B.A.S.S. is thrilled to continue its relationship with Lowrance," said Jerry McKinnis, an owner of B.A.S.S. ìLowrance has been a longtime partner and great supporter of B.A.S.S and its anglers. 

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