BASS announced Wednesday that Yamaha will continue to support BASS for multiple years as an official engine sponsor of the organization. As part of the long-term agreement, Yamaha will serve as an official sponsor of the Bassmaster Classic, Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens and BASS' Federation Nation.
With the collaboration, Yamaha will receive varied opportunities for exposure at BASS' prestigious structure of tournaments. Additionally, Yamaha will populate BASS' multi-media platforms, which include three industry-leading magazines and the heavily-trafficked Bassmaster.com. Yamaha will also continue to reap the benefits of BASS' ESPN2 exposure.
"BASS events are an integral part of our marketing program because they provide customers an opportunity to see our outboards perform and endure in competitive conditions," said Dale Barnes, Yamaha Marine group division manager marketing. "They also create opportunities for direct customer interaction with team Yamaha professional anglers. We are happy to have signed with BASS once again. The new four stroke VMAX SHO is a great product that has been received very well by anglers, in part because of exposure through tournaments sanctioned by BASS."
Kennesaw, Ga.-based company Yamaha, which has a long history with BASS, most recently signed on as an official sponsor in 2008 and extended their agreement to stretch over multiple years as a result of the significant exposure it received and successful on-site opportunities cultivated at BASS events.
"Yamaha is a great partner with its innovative activation schedule at BASS events," said Tom Ricks, vice president and general manager, BASS. "Yamaha's reputation in the industry is stellar and this agreement between two industry leaders makes sense."