(Columbia, MO & Benton, KY) July 14, 2025 – BUBBA, a leading fishing brand known for its mobile fishing app and innovative Smart Fish Scales, and Major League Fishing (MLF), the world’s largest tournament-fishing organization, have partnered to bring seamless tournament hosting capability and the thrill of live scoring to anglers, organizers and fans everywhere by integrating MLF SCORETRACKER® technology into the BUBBA app to create SCORETRACKER LIVE, beginning Spring 2026.
Host Tournaments Like a Pro
Whether you’re running a professional league, college team, high school competition, fishing club, or just a friendly neighborhood derby –SCORETRACKER LIVE empowers tournament organizers to build, host and manage custom fishing tournaments with ease. All from one platform.
The MLF® Bass Pro Tour Experience at Your Fingertips
Feel the thrill and intensity of Major League Fishing with live, real-time SCORETRACKER LIVE leaderboards on the BUBBA app. Using compatible BUBBA scales, including the Pro Series Smart Fish Scale (SFS) and the BUBBA Smart Fish Scale (SFS) Lite, anglers can rapidly catch, weigh and release their fish, while the catch data automatically syncs with SCORETRACKER LIVE.
Everyone’s Watching
From the dock, a couch, or across the country, spectators can experience SCORETRACKER LIVE tournaments as they happen – live scoring, from anywhere. Just like the pros.
Support Sustainable Fishing
SCORETRACKER LIVE allows everyone, everywhere to participate in catch, weigh, and immediate-release tournaments with real-time scoring, reducing fish stress and mortality. Thanks to the BUBBA Smart Fish Scale, BUBBA app and MLF SCORETRACKER technology, anglers and organizers can support conservation while enhancing the thrill of competition with live, real-time scoring.
Proven and Reliable Performance
The BUBBA Pro Series SFS, BUBBA app and SCORETRACKER have logged over 63,000 hours of intense, real-world use in MLF events, including the 2025 season, making it the most thoroughly tested and vetted on-the-water scoring platform in existence.
Introduced in 2023, the revolutionary BUBBA Pro Series SFS and BUBBA mobile fishing app deliver speed and accuracy for anglers by allowing them to rapidly weigh their catch, automatically upload the data to the connected BUBBA app and immediately release every fish. No need to transport fish to shore for a weigh-in. MLF named the BUBBA Pro Series SFS the Official Scale of Major League Fishing beginning with the 2024 season, citing its rapid data capture, accuracy and communication features that support the catch, weigh, and immediate-release format long advocated by the league to drive tournament excitement and conservation.
The MLF SCORETRACKER platform is currently accessible only by MLF administrators and pro anglers, and visible to Bass Pro Tour fans following the action live on MajorLeagueFishing.com, the MLF app, RUMBLE, MOTV and Game and Fish TV. The new, integrated SCORETRACKER LIVE platform will allow any angler, school, team or organization to use the platform to host and manage a tournament from anywhere while providing live scoring for fans. The organizer simply downloads the BUBBA Fishing app, purchases a Pro Subscription, clicks SCORETRACKER LIVE, and follows the easy setup process to build and manage a real-time scoring tournament, including inviting anglers to participate, managing entry fees and payouts, and enforcing custom rule sets. Anglers participate by launching their BUBBA app with paid Pro Subscription, selecting the SCORETRACKER LIVE tournament to which they were invited, and weighing their catch on a BUBBA Pro SFS or SFS Lite scale during tournament hours. Both anglers and fans can track tournament results live for FREE via the real-time leaderboard in the BUBBA app or at SCORETRACKERLIVE.com.