Bass Angler Magazine (BAM Trail) is expanding its commitment to western tournament anglers with a major new partnership for the 2026 season.
BAM, Vexus Boats, and Mercury Marine have joined forces to deliver one of the most significant prize offerings in modern western bass fishing.
"Six" New Vexus/Mercury Prize Boats Awarded at BAM Pro-Am's
Beginning in 2026, the first-place pro at every BAM Pro-Am event will receive a brand-new Vexus AVX1880 powered by Mercury.
The prize boats will be on-site at each event, showcased for anglers and fans, and delivered directly to the winner at the tournament.
This premium aluminum performance boat, combined with Mercury’s reliability and power, marks a major step forward for the BAM Trail and significantly elevates the value of each Pro-Am victory.
Strong Vexus Dealer Network Supporting the West
Vexus Boats maintains a strong dealer network across the western United States, and those dealers are enthusiastic about partnering with BAM throughout the season. Their support adds depth to the partnership and provides local backing for anglers, events, and regional promotion.
BAM Leadership on the Strategic Partnership
Mark Lassagne, CEO of BAM, said the agreement helps move the trail to the next level. “Vexus builds a premium product and has a strong presence in the West. Teaming up with Vexus and Mercury allows us to provide an outstanding prize while strengthening our trail, our anglers, and the long-term growth of western tournament fishing.”
Vexus Boats Perspective
Keith Daffron, President of Vexus Boats, shared why the partnership is a natural fit.
“We’re excited to partner with BAM and support a trail that is truly investing in its anglers. The BAM team is committed to doing things the right way, and our western dealers are looking forward to being part of the season. Putting a Vexus/Mercury package on the line at every Pro-Am is something special, and we’re proud to help lead that effort.”
Looking Ahead to the 2026 BAM Season
The 2026 BAM Pro-Am schedule will feature multiple opportunities for anglers to compete for the Vexus/Mercury prize package, along with expanded media coverage, on-site activation, and national-level visibility across BAM’s print, digital, video, and livestream platforms.
More details, schedules, and registration information will be posted at BAMTrail.com.