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Yamaha Motors Signs with BASS

Yamaha Motors Signs with BASS Yamaha Motors and BASS announced Tuesday that Kennesaw, Ga.-based Yamaha has joined BASS as an Official Engine sponsor of the organization and its tournament structure.
 

CELEBRATION, Fla. -Yamaha Motors and BASS announced Tuesday that Kennesaw, Ga.-based Yamaha has joined BASS as an Official Engine sponsor of the organization and its tournament structure.
   As part of the agreement, Yamaha becomes a premier sponsor of the Bassmaster Classic, Bassmaster Elite Series, Bassmaster Opens and the Women's Bassmaster Tour.
   Yamaha will also sponsor the six BASS Federation Nation Divisionals and Federation Nation Championship, with additional commitment to BASS' youth initiatives: the Bassmaster CastingKids Championship and the Junior Bassmaster World Championship.
   "By becoming a sponsor of BASS, Yamaha promotes its brand and supports boating and fishing, which are activities we truly believe in," said Ben Speciale, vice president, operations and planning for Yamaha Marine Group. "Reliability and innovation are at the core of the Yamaha brand and the demands of competition have taught us how to make our outboards even better."
   Yamaha will have a presence at Bassmaster Elite Series events and the Bassmaster Classic. Additionally, Yamaha will be the title sponsor of the BASS Federation Nation Club World Championship events.
   The agreement also includes a large presence across BASS' multi media platforms including ESPN2 Outdoors programming, www.Bassmaster.com and www.ESPNOutdoors.com.
   "We applaud Yamaha's loyalty to its anglers and devotion to growing the sport," said Tom Ricks, vice president and general manager of BASS.

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