Salem, Va. – July 2, 2025 – Missile Baits is searching for a Director of Sales to lead its charge into a new era of growth in the bass fishing industry. Known for innovative soft plastics like the D Bomb and Magic Worm, Missile Baits is bringing that same energy to the hunt for a driven, experienced sales leader ready to scale up the brand across the U.S. and beyond.
This new Director of Sales will join the Missile team in Salem, Virginia, or remotely, and will take command of sales strategy, dealer relations, and expansion into new markets. The role includes building a nationwide network of accounts, supporting key launches (like the Freedom Flyer and Eye Roll), and repping the brand at flagship events like ICAST and the Bassmaster Classic.
“Our lures are meant to stand out and perform. We need a Director of Sales who does the same,” says John Crews, Missile Baits founder and pro bass angler. “We’ve got top-notch baits, loyal anglers, and momentum. Now we’re looking for the right person to lead our sales strategy like it’s Day 1 of the Classic.”
Missile is seeking applicants who:
- Have at least 5 years of sales leadership experience (ideally in the fishing or outdoor industry)
- Know how to grow dealer networks and manage key accounts
- Are passionate about bass fishing and have a sharp eye for market trends
- Can lead a team, drive KPIs, and thrive in a fast-moving, hands-on environment
The new Director of Sales will play a vital role in product launches, retailer support, show planning, and growing the Missile footprint in both brick-and-mortar and online arenas. The role offers competitive pay, performance incentives, and the chance to be part of a tight-knit, fast-growing brand that lives and breathes bass fishing. Applications will be taken until July 23.
Think you’re the angler to land this big one?
Submit your resume and cover letter to jobs@missilebaits.com
Learn more at: www.MISSILEBAITS.com
MISSILE BAITS is a small company dedicated to creating SERIOUS soft plastic baits to help anglers catch more fish. Founded in 2012 and based in Salem, Virginia, the company’s products are designed straight off the top-level professional bass tour. Check out videos, new product launches, and more at www.MISSILEBAITS.com.