Ontario, Calf. - Okuma Fishing Tackle, a manufacturer renowned for durable, performance-driven gear, announces the all-new Eminent Baitcast Reel—a lineup of low-profile reels engineered to deliver refined design and dependable performance at an unmatched value. The series introduces a distinctive audible drag click, giving anglers real-time feedback and heightened awareness when it matters most.
The Okuma Eminent Baitcast Reel is built for the dedicated bass angler who gets on the water every chance they can—someone who values dependable, hard-working gear that performs cast after cast. Designed with durability and consistency in mind, the Eminent features a rigid C-40X frame with matching gear and palm sideplates, housing a CNC-cut aluminum drive gear and machine-cut brass pinion gear for smooth, reliable operation. The result is confident cranking power to pull fish from heavy cover, backed by a 5BB + 1RB bearing system and a 95mm carbon fiber swept handle that delivers control and strength on every retrieve.
Engineered for precision, the Eminent features a unique audible drag click system—a sought-after, JDM-inspired feature that emits a crisp, consistent sound as line is pulled from the spool. This audible feedback allows anglers to instantly recognize when a fish is making a run, even in high-pressure situations or low-visibility conditions. Beyond function, it adds an engaging, sensory element to the fight, enhancing awareness, control, and overall connection to the fish.
"At the end of the day, anglers just want a reel that feels good in hand and does its job every time," said John Bretza, VP of Product Development at Okuma. "We built the Eminent to be dependable, easy to use, and loaded with features you don't normally expect at this price."
Built as a true gateway performance reel, the Eminent gives anglers the versatility to fish a wide range of techniques with confidence. Carbon fiber drag washers deliver up to 20 pounds of stopping power, while the external magnetic cast control system allows anglers to fine-tune long, controlled casts across multiple lure styles. Available in four models with both left- and right-hand retrieve options, the Eminent offers the technique-driven versatility and value serious bass anglers demand.
For more information about Okuma visit, www.okumafishingusa.com.
Okuma Eminent Baitcast Key Features:
- C-40X frame, Gear sideplate and Palm sideplate
- CNC cut aluminum drive gear with anodizing
- Machine cut brass pinion gear
- Gear ratios: RH 6.6:1 / 7.3:1 / 8.1:1
- Available in left-hand retrieve, 7.3:1 gear ratio
- 5BB + 1RB bearing drive system
- 95mm carbon fiber swept handle arm
- Carbon fiber drag washers with 20-lbs max drag
- 2-tone anodized machined aluminum spool
- Spool click function: Audible drag click (JDM Style)
- External adjustable magnetic cast control system
MSRP: $109.99
Available: June 2026