Have you ever noticed that whenever a new lure hits the market its success skyrockets and you know that the only reason its better than classic lures is because its new.

if you go to the bass pro shops site and search soft plastics, every other product is some form of shakey worm? or type in jig and have all the jigs being swim-jigs? its so annoying because you cant get any straight info on how something works.  :'(

how bout swimbaits or sexy shad.........

those too. i still get a kick out of the sexy shad commercial tho.  ;D there only effective cuz there new, and lots of bass havent seen the newer stuff. im sure that the shakey head idea has been around for a REALLY long time, its just a jig head with a plastic worm, but tackle companies just specialize it and then making a huge fuss over it, not to mention getting lots of pros to endorse that kind of newish thing.

It was around in the fifties but it did not have a fancy name. It was a jig and worm, still is. Some will say it is fished differently now, it is not.