I didn't want to because they're pretty pricey (9$ is a lot for a lure to me).  I finally bought one, but I'm not so sure what to do with it.  Should I just twitch it in, or does anything go with it?

if u dont allready have braid you will want to get that 50 or 65lb and walk it like you would a spook over grass and try skipping it up under overhanging trees

I tend to fish it slowly, almost like a popper.