Do you guys know why this company is using the name Luck E Strike in lieu of Lucky Strike?

 

Here is the story as told to me by a good friend and guide and pro bass fisherman who is one of Zoom's regional wholesalers.

 

When the brand started they used the name Lucky Strike.

 

Of course, the American Tobacco Company of Richmond, Virginia, who had the Lucky Strike cigarette brand had a fit and after a court battle the bait company agreed to change its name to Luck E Strike.

 

Just thought you all would like to know.

Sounds logical. Norman baits used to have a walk-the-dog lure called ZZ Top. As the story goes, the band forced them to change its name, but I forgot the new name. I think the product has since been discontinued.