Anyone know about these? The one I have is a a FLW100 modelmodel. Its black, similar in shape to an Abu Garcia 5500 series and has a bait clicker switch. The drag wheel is plastic, it has a metal reel seat and it says made "Made in China" underneath.

There are no other markings.Has anyone seen one before? Could anyone take a stab at what the gear ratio is

Its a BCX turned SX with a minor face lift.  Wal-Mart always has a couple 'exclusive' models from Pure Fishing. They often change minor cosmetic touches and since they buy in massive bulk, get them cheaper.  With the C series Ambassadeurs there is very little difference in quality such as the Wal Mart CS Rocket series.  Its just spec'ed with older style 2 pin brakes and an ugly handle.  But..... the china made BCX, S, SX, are mechanically inferior in all respects.  Avoid at all costs.