I was talking to some guys at my Bass Pro about this Flicker Shad and they acted like this bait was the best thing since the shirt pocket ( Ala Bill Dance )! I am not a big crank kinda guy but, I want to expand and fish them this year because I am going to retire May 31 and I will be fishing ALL summer so, I will have the time now to get to know the crankbait better. Is this a good crank or are there better ones to pick from?

They are middle/lower of the pack IMO. They will work and a good place to get started crankin but are not the quality of some of the higher end bait(LC's, Spro etc.) I rate them right below Strike King (which is what i use mostly)..

I bought one to throw on my local river. I throw a bomber in sexy shad color and have very successful outings catching sauger, smallmouth, largemouth, white bass, flatheads and an occasional walleye. I have thrown the flicker shad every outing and have yet to get a strike. It runs true, looks good, but i have yet to catch a fish. And thats how i judge a bait. Iv talked to guys at the boat ramp and thats all they use to troll for sauger and walleye. So i guys one mans trash is another mans treasure.

Lets just say I throw Flickers when I don't care about the pike biting them off..

I think Flicker Shads are more of a trolling crank than a casting crank.

They are marketed pretty heavily towards walleye folks. 

I think Flicker Shads are more of a trolling crank than a casting crank.

That's not necessarily true..They are productive when fished like a jerkbait, but like you said they are a nice trolling bait as well.

The flicker shad was developed specifically for walleye trollers, Phishin is dead on.  Parsons talked a little about it last weekend.

That is what I kinda thought. They look like a nice little crank!

I bought a couple of them at the local shop and have thrown them a few times. Not the greatest crank I have ever used, but definately a good smaller crankbait to throw when the forage is small. I've caught 1 smallie and 2 spots on them in the few outings I have been and thrown them. I throw them only on a spinning outfit because of how small they are. Seemed like the best retrieve for me was fishing it like a jerkbait or a real slow constant reel.