Are you asking can that be built out of wood?  Yes it can and by the looks of the pic, not that difficult of a lure to copy.   Single joint baits are pretty easy once you've figured out how to make the joint.

Lipless baits like that one can be pretty tough to make. There are a lot of varibles that can totaly mess up the bait or make it swim great. I just posted one I made and I was shocked   I got it all right on the first try. Ones that use a lip to swim are not near as hard to make from my experience.

The basic principals for making a crank bait are the same for a bait with a lip or a bait with no lip.   If the lure is balanced the bait will swim, now you may have to make some small tweaks to get the action just right, but I have to do that to every new bait I make.