A lot of people have mentioned Strike King and how they work so great. I agree 100%! I am a Strike King guy as well. The real selling point for me are their prices. Soft plastics not so much, while I still use them, there isnt a lot of money to be saved by using Strike King soft plastics. The hard baits are a different story. Best baits for the price IMO. For someone like myself who watches the Elite Series or even MLF, seeing the pros use baits and being successful goes a long way in selling a product. That's the reason I always giggle when I see someone like Lucky Craft selling a crankbait for $24 in the same aisle that Strike King is selling a crankbait for almost $20 less. This is a great example of how lures catch fisherman and not just fish. Lucky Craft has Strike King beat when it comes to the flashy, pretty, blingy paint jobs, but when I watch pros use crankbaits who are successful, Strike King is responsible for more winnings than Lucky Craft, I would imagine. Of course a lot can be said to who is the fisherman using the baits also. Maybe if KVD was sponsored by Lucky Craft this would be a different conversation. Or if Greg Hackney used $8 jigs instead of the $3.99 jig he designed himself. All i can say is Strike King lures work very well, and they are very affordable.

Berkley Havoc. I use the Pit Boss and Craw Fatty with everything. And Northstar Jigs.

 

 

Pretty much this exactly

Berkely and Xcalibur. I really like the quality of Xcalibur for the price, and Berkley just flat out catches fish.