Several weeks ago I ordered what I thought was flex coat ultra v rod finish from barlows. It says "Flex Coat is proud to introduce the new Ultra V formulation. Ultra V's unsurpassed UV protection and improved chemical stability results in unequaled clarity and brightness, while maintaining the highest durability and flexibility properties of any finish on the market today" on their website, only now it's turning yellow on one of my lures. Here's what the packaging looks like on the bottles I got. I know it doesn't have the Ultra V logo on it, but I figured it was because of what it said on barlow's website.

Does anyone know if this is the Ultra V or not?

It should have a red Ultra V sticker somewhere on it. They may have slipped you a leftover package of the old formula.

That's regular flex coat high build, not the new ultra V.    I made the same mistake when ordering from Barlow's, go to Mudhole and order the good stuff.    

Well, I contacted Barlows and apparently they know nothing. (Neither the "boss" or the lady on the phone knew what was on the website, nor why it's listed as UV when it's not what they ship.) Too much ignorance for me. I had a problem with them before, and I'm not going to order from them again. I just ordered some from Mudhole and they very clearly specify that what I ordered is the Ultra V.