i heard it's a good lipless crank bait... any one own one

I believe Royal Shad is just a color(?) for a Cordell Spot - - but if you're just asking whether or not Spots are good lipless baits, yes - they rock!  

I have a a buttload of lipless baits from various mfgs (including expensive buggars from Shimano, Lucky Craft, Custom Lures Unlimited, Ever Green, Jackall, Air Viper, Duel, Yo-Zuri, Cultiva, Daiwa, etc..) and the spots hangs sufficiently and even outperforms many of them.  

Another really good lipless, especially for the price, is the Spro Aruku Shad.