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BPS Reel Exchange

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Does anyone know how this works? Has anyone done this? They are offering this at an upcoming events seminar in a new store which just opened near Boston. I'm thinking about attending.

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Give them a reel.  They give you a certificate.  The value of the certificate is dependent on how much the reel you purchase costs.

For example.  You buy XYZ reel that costs $100.  You use the reel exchange certificate and get $10 off.  If the reel you were buying was $250, you would have gotten $25 off.

Just an example, I cannot recall the actual figures.

Offer doesn't apply to Shimano reels.

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