Can anyone tell me about this BC reel? Any good? I was thinking at $ 50 bucks it can't be too good.But I have been wrong before! Is this reel  a smaller BC reel for finesse baits?

No one knows anything about this reel - only what you see in the BPS sales flyer. It is a new product.  There was an earlier thread on this reel at: http://www.bassresource.com/bass_fishing_forums/YaBB.pl?num=1297897340

the new reel that bass pro shops will be introducing as a doorbuster is actually called the "prolite special". it's not out yet so no one knows anything about it yet.

the prolite finesse, on the other hand, is a discontinued 05-sized reel that BPS sold from 2003-2009 and went through 4 revisions. i had them all and they were actually really good reels. (many people believe that the carbonlite took the place of the prolite finesse but the carbonlite is built on a 10-size frame and is slightly larger.)

i'd be willing to bet that BPS "accidentally" put the prolite finesse logo in the ad copy to lead people to believe it is the next iteration of the prolite finesse. just looking at pictures of the prolite special, it is apparent to me that the new reel only shares the "prolite" name and small size of the prolite finesse. the styling cues and size/location of the gearbox look like they were stolen from the daiwa sol.