Seemed like a great day to fish:

70 degrees

light south wind

steady baro pressure

shad were flipping all over the water and schooling up in huge groups

water level same as last weekend.

When I got there the place I went last week wasn't accessible because the road and field getting to it were too muddy. I fished at the other spots I have been fishing at all year where I have caught bass everytime.

I tried all the arsenal (spoons, spinners, plastics, senkos, crankbaits, jigs, worms, etc.) but didnt get a single bite or fish (unless I count the one shad that foul hooked on a spoon I was tossing out). First time I can ever remember being shut out...may have to count that shad after all :-/

While the shad were schooling and flipping on top of the water all afternoon, I didn't see a single bass bust the water to take one of them. I also didn't see any fish other than the shad up in the shallows.

Was a beautiful day to be outside, but sure expected to do better on the fishing side. Any thoughts on why I didn't get any action?

Any thoughts on why I didn't get any action?

Nope, other than to say that fishing is notorious for being good when it shouldn't be and being lousy when it should be good. They are unfamiliar with our version of conventional wisdom.

THEY WEREN'T HUNGRY ????????????????

I feel for ya. Can't tell you how many times I have been in the perfect cove on the perfect day, throwing the perfect bait, the perfect way and caught nothing.

What I am slowly learning to do, change it up on the bait (which you did), but force yourself to leave the perfect spot sooner and move on to less perfect spots. On days like you are describing, I catch more fish in absolutely horrible spots on ridiculous baits than anywhere else.

I was reading an article on a dude who won a tourney on my home lake (Wylie). He crushed everyone on a day where nobody was catching anything. His response to how he did it, he did the exact opposite of what he was "supposed" to do. Everyone was shallow, he went deep. I cannot remember the bait he switched to but it made no sense for the conditions. Once he did it though, he started crushing them.