How do you fish these lures, walk the dog or what?

the spook you want to walk the dog with.  really work it hard so that those rattles are workin, but let it rest every 5-6 side to side movements.  with the skitter pop, twitch it hard once, and then let it sit, then do it again

You want to walk the dog with a spook like Senko 77 said, but you have to let the fish dictate what speed, pauses, etc that you need to work the lure.

I also walk the dog with a popper, you have to use a loop knot, I have caught fish by walking it a few inches then pausing it or by constant walking or by using the twitch twitch pause retrieve.