I know lucky craft is popular and a bunch of people use it. But, this is my own opinion so please feel free to disagree, I would rather have four or five of the cheaper lures. Many of the cheaper lures perform flawlessly, sometimes with some tuning, but are otherwise great. I am more concerned about the price tag than the buzz of a popular brand. Bass Pro makes tons of great baits. In fact, their products make up 99% of my box and gear.