I do not know about yall but I sold over $13,000 worth of Charlie-O crankbaits made from 1973-77 @ $32.50-$125 apeice since 2004 when I purchased the entire left over stock(I have very few left) from Charlie Jackson ,one of the owner/operators of the company. I did little adverizeing and sold them mostly by word of mouth. I reckon sometimes quality and efffectiveness speaks for itself.