I recommend the crankin stick trigger Basspro in a 7ft length and its on sale for $59. Its unidirectional graphite and has a good grip with the power hump handle. If you want a glass rod, which is recommended, then get a kvd glass rod 7ft on sale $79 or a cheap ugly stick glass rod. I personally feel if your in a float tube or kayak 7ft (easy to use sitting down), if in a boat or bank 7'6" to launch them far.
crankin stick trigger
http://www.basspro.com/Bass-Pro-Shops-Crankin-Stick-Trigger-Rods/product/10204844/
KVD
http://www.basspro.com/Quantum-KVD-Signature-Series-Crankbait-Rods/product/10210411/
For reels I use the 5.4:1 Shimano Curado 200e5 with fluorocarbon or mono. These can be bought used on ebay for like 100-130. If you rather buy new then i would check out the Abu Garcia Revo3 Winch on ebay for like $150-$160. Its like a 5.4:1 reel.........torquey slow rolling reel that could drag out a engine block......j/p but it can handle alot with a 20+lbs drag system.