Hunterchap

Right now I'm using a Berkley Amp rod

I started fishing around two months ago and I absolutely love it. It's all I've done all summer with my friends and I've learned alot about it, and I've caught alot of fish this summer. But, lately it's been horrible. I haven't caught anything at all lately and my friends still catch fish all the time. I was thinking I might need a longer rod or possibly learn to set the hook harder. I get plenty of bites using a senko worm but the fish always gets away. Should I set the hook immediately? Should I let the bass eat for awhile? I truly need help because I love fishing but I need to catch something soon. Any criticism or tips are welcome. Thanks.