Two things.
First if you don't start with some basic plan in anything your doing then your not doing it the best you can. These "rules" are just a basic starting point for a plan of action. Ever here the saying "If you fail to plan you plan to fail"? The same holds true for a day of fishing. That plan doesn't always work but at least its a start.
Second, if you want to identify the real "hype" then look no farther than all the lures out there right now. All this talk of what baits to throw and which ones work at which times... None of that matters if your fishing in the wrong places. Fishing the right area is 90% of it. After you figure that out you could throw any number of lures to catch bass. Yes there are some lures that are better to reach certain depths and cover but focusing soooo much on lure choice is totally missing the real challenge in bass fishing.
Find your niche in bass fishing whether thats finesse or power fishing or whatever and use THAT confidence presentation, when possible, wherever the bass are that given day.