This early summer I have had some crazy success on Hula Poppers. I have pulled in about 30 bass with the things right at sunset. Can't say I have had trophy fish, but it is fun. Do some spot fishing along the shallows right at sunset and they get grabbed all the time.
Early spring - Jigs
Spring - Spinner baits
Summer - Hula poppers, broken back minnows,
Fall - Shad