Thanks everyone. You guys rock! I'm new to worm fishing.
I thought that video was interesting. The spinner bait and the Senko got less action than his shakey head/zoom trick worm and his own brand of stick bait also beat the Senko.
He went on and on about the Senko was the best lure ever made, but the Senko actually got less attention in the tank than the other baits.
One thing did seem clear, that tail up design is a real attention getter. Are there other shakey heads, jigs or worms that would have the same effect?