If something is labeled as a "gimmick" but it produces more than one fish more than one time, HOW is it a gimmick?!?!?....it does what it says.....CATCHES FISH! I have seen people throw homemade lures from wines corks and it catches fish.....i dont understand the hate lol....I have not personally thrown the moto-whatever but i have also caught decent bass on janky ass baits....jusss sayin lol