I'm a die hard crankbait guy and I'd take a square bill on a 7' to 7'3" medium glass composite rod on a 5.4:1 Revo Winch over any other lure if I were in a challenge that involved using only one presentation. I fish cranks a lot of times, I'll try to throw them in almost any situation, so I've had a lot of experience on the water with cranking gear in my hand. Both equipment specifically designed for cranking and some that were not specifically designed for cranking. And I will tell you from experience that if you find yourself in a competitive scenario where the most productive pattern is a crankbait bite and you're throwing a crankbait for 8 hours without having a good crankbait rod and more importantly a 5.1 geared crankbait reel, you're gonna be sorry by the time bedtime that night rolls around. You won't even realize it at the time but your muscles will certainly remind you of how hard that was on your body. The cranking rods are built to help negate the resistance caused by a crankbait and help keep hyper fish pinned with multi-treble hook lures. And the reel is to make sure you're presenting the bait properly and give you relief from the hard resistance caused by the bill on the bait. They're made out of necessaty, not style or a gimmick. Go 5:1 reel and 6'10" to 7'3" for shallow square bill or Target cranking and 7'4" to 7'10" for the deep magnum cranks. And I wouldn't even throw anything as big as a 10xd, that's a gimmick right there. If they're 30 ft plus I'm dropping a drop shot on em or moving to a better spot. Lol