Yea been doing the research! I'm usually good with other products, but fish finders just seems like all three of those brands all pretty much have good fundamental features GPS, DI, SI. It is more difficult to find how they differentiate without using them and comparing them to the other. Been looking at the Lowrance Elite 9 TI2, Garmin EchoMap Plus 93sv, and havent dont much research into Hummingbird. I know it is probably brand preference for the most part, just looking to get the best feature set for the price range.