I'd stay away from the red hooks, the color tends to flake off after a few casts, and you end up with a half gold half red hook, with the red ending up on your hands. Plus, I've noticed no difference in the # of strikes. Not worth the extra $$ in my opinion
Edit: If you're starting out, invest in a couple original floating rapalas (the older the better) and husky jerks. They're ususally cheap and are fish magnets. When you get more serious, step up to a Lucky Craft pointer and sammy!