I used to be a department lead at a Dick's when I was doing my undergrad, and the problem is not the store, but your unrealistic expectations.
At the end of my tenure at Dick's, I was doing some of the hiring, and we started our Lodge employees off at 7 dollars an hour. SEVEN. And you guys expect avid fisherman versed in multiple species and multiple styles for 7 bucks an hour?
And even if I looked on the application and saw, unbelievably, that they did, in fact, fish tournament bass, spend their summers fly fishing on the Blackfoot River, and spend winters ice fishing in Michigan, he would still be grossly underqualified to work in my department by your standards for you see....
...with all that fishing knowledge, he probably couldn't tell me the difference between a sabot and rifled deer slug, he couldn't tell me the benefits of a split limb design on a compound bow, or which paintball gun is truly electric and which merely benefits from a response trigger design, which kayak is good for rough waters and which is for recreational lake use, which camping stove can be adapted to the full-sized propane tanks and which can only use the smaller, hiker-sized tanks, how to fit a camper for a external frame pack, how to boresight a rifle, which speed boat tubes can withstand high speeds and which will pop under heavy wake, which airsoft guns are springloaded and what the benefits of springloaded action are over CO2 design....etc.
When I hired people, by your standards, they needed to know ALL of this, because if they didn't, some guy on a soft-air web-forum would be complaining that he was grossly unqualified just as you guys are. The point is, if you want advice, but you don't want to pay for it. You want the cheap prices that Walmart and Dick's offer, but you also want the advice of a dedicated tackle shop. Unrealistic expectations.
Even if you say you don't shop at Dick's, your next door neighbor does and his next door neighbor probably does too, and so forth. This is what the general public wants. They want to walk in, pick up what they need for cheap, and walk out. Dick's is simply filling that need. If you want advice, that is what these forums are for. That is what expensive, dedicated tackle shops are for. If Dick's were to hire more qualified people, they would have to pay them more, which means raising prices, which means the brunt of their customers walk out the door and go shop at Walmart.
If I would've hired guys who knew everything that you "needed" him to know, plus all the stuff every other sportsman in every other outdoor sport "needed" him to know, I would have to pay him $50 dollars an hour, but the company only budgeted me $7. See the problem here? The benefit of places like BPS is that their employess are put in one department. If you know boats, you sell boats and thats it. If you know fly fishing, you work in their fly shop. No such luck at a place like Dick's. You have to know a little about everything, and most of the time, you are simply overwhelmed by mid-expert level questions on your amateur level knowledge base. Combine that with high turnover rates because as the employee puts in time, they become better, and command a higher pay that I could simply not give them, Dick's becomes what it is...a warehouse sports store.
And for not being able to find someone to lead you to the aisle? You try monitoring 7 different departments under the guise of it being one "lodge" department, and see how well you can respond to customer service calls when it gets busy, especially when you are alone. Again, service costs money, it ends in higher prices. You get what you pay for...as the saying goes.
And to put the rumor to death finally. Dick's lodge managers cannot order anything besides guns and SOME compound bows (both special orders requiring 50% payment up front). If you want them to start carrying a specific lure, write corporate a request, because the lodge manager cannot help you. He has ZERO control over what goes on his shelves...none...nada...zip... The stuff shows up on a truck, and the employees put it out. Corporate makes all the decisions.
I normally am just a reader of these forums for general opinions and advice, but this topic I could not ignore. I'm sorry, just so many of you are more ignorant than you really know.