I’ve had my best luck with a slow steady retrieve, with sight jerks or pauses added in. I’ve also caught bass on a straight retrieve as well as dragging it like a regular jig. It’s a very versatile bait.
Green pumpkin/red has always worked well for me, but chartreuse/white has been more productive lately. If you’re fishing any wood, I’d suggest a normally rigged craw. It doesn’t let the hook fall over and catch wood as easily as a swim bait still trailer. Keeps the hook more upright.