They had  a large supply of large plastics for 75% off and then on top of that after you but 5 bags you get 5 free. I picked up 10 bags yesterday for under 7$.

I picked up some Zoom trick worms ( I hope they like Camo, Yellow & Key Lime pie), 4" Dead Ringers (this is a great bait on a Mojo rig), Strike King Coffee tubes & 3" Senko's (they only had Chartreuse). I swore to myself I would minimize soft plastic purchases this year but with that kind of price I couldn't resist. They also had some other good baits that I didn't pull the trigger on like 4" Zoom lizards etc.

Thanks.

Watch your prices. The .47/.97 price ending stuff has been half or 75% of that for a few weeks now here. I stopped by to check on your mention of buy five and get five free, they've eliminated the 1/2 off, returning the prices back up before you get your 5 for 5 effectively being 1/2 again.

All stores are different though.

Academy had All Star rods all last year for $50 each, putting them on sale before Christmas for $25. Stopped by the other day, they've put on stickers saying was $70, now! $50.

"Marketing"

Edit:Walmart has a few things marked down, found a few $35 AbuGarcia Ambassadeur baitcast rods for $17. Same rod at other stores, still full price. Hit or miss.