Heres my latest steal:

Rage Craws in hard candy - $1.75

KVD squarebills (1.5 and 2.5) in red sexy shad - $2

KVD sexy frog in copper frog - $3

KVD sexy dawg (and jr.) in clear sexy shad and sexy ghost minnow - $3

Havoc Hawg Hawg in smokey green pumpkin and Okeechobee Craw - $1

Havoc Devil Spears (all colors) -$1

Havoc Wide Loads (all colors) - $1

Zoom baby brush hogs in green pumpkin - $1.50

Scrounger Shads (all colors) - $1

The KVD frog wasn't marked as clearance. Before going in, I looked at DSG's website to see what they had on sale online and it seems it's the same as in store. Pretty excited DSG finally has a website where they sell fishing tackle not because I'll buy from them online but know what the price is before buying in store! Everything in store is definitely not marked right. Keep an eye on the UPC's...

The thing that makes it difficult is that often times only certain colors of a lure go on clearance. What happens is people see one color of lure X and think all of the lure Xs are on sale when it's really only that one color.