This thing keeps staring at me everytime I pass the fishing section at Wal-Mart.  I'm thinking about picking it up but I just want to hear some of ya'lls opinions first.  

Any of you guys use it for bass or freshwater striper?

never seen them

Is the lure you're referring to a 1/4-3/8" thick pencil type bait with two trebles?

If so, I've got a 3600 box full of them from my saltwater days.  They were killer on bluefish and specks when vertically jigged in current.

I've never thought about trying them in freshwater.

I've got a 3600 box full like burley.  They're great for slinging off piers or jetties for Macks or bluefish.  They'll cast a mile.  I've never tried them on FW fish. I'm betting they'd probably work pretty good with schooling whites, hybrids or stripers.