http://www.fishingdiscountdirect.com/backstabber

How come they look like Strike King cranks?

there was a topic about that lure , consensus was that it was a gimicky kind of lure if i remember correctly , as for me , nah , i wouldn't buy one , looks like it wouldn't be an advantage to having the hook that way and would get fouled up in the line on a cast easier .... 

I would be willing to try one, if it is indeed more snag resistant. But at $15 a pop, I'll pass on that experiment. Now, if they put a titanium wire guard in front of that hook, I would be even more tempted.