Just got my BASSTIMES magazine today look in it found something that will change berkley products for 2011 they show dick's sport goods ad in for 2011 products the have reel and bait but then there it was berkley new bait and line - the new name brand is called Havco and they had a package that looks awesome the bait in the package is a double tail grub , info shapes and design picked by Mike iaconelli ,Bobby Lane ,Gary Kline,and Skeet Reese . also i dont know if these are the lures name but i think they are (devil spear,two timer,craw fatty ,and pit boss) . The new line is made by Berkley is it called Berkley pro braid info is 150ys 10-80lb test moss green made with dyneema . these will be available at dick's ( 3/1/11)

Sounds like those items may be something made especially for Dick's.  We will see.