I was just wondering if this is supposed to be more effective as a jerkbait like an x-rap or with a steady retrieve?  Has anyone used one yet?  I've got a few months before I can use mine and find out for myself.

this might help ya...

I think it looks like it's gonna be a better jerkbait style lure or a ripping lure and possibly one that's gonna offer something a little different. I hope they'll put off close to the amount of vibration a trap does. I'll be giving this lure a go!

Doesn't look anything like an X-rap.  Sort of a suspending trap, but with a realistic profile.