I've been shopping at Cabelas for decades and have always had great experiences with their branded gear. Rain coats, rods, soft plastics, pliers, PFDs, paddles, you name it. Last time I went into my local store I spoke with a knowledgeable sales person when I saw that almost all of the Cabela's soft plastics have been deleted, and replaced with BPS branded baits. The BPS baits were everywhere in the store actually. The sales person said most of the Cabela's gear has already been deleted. You guys seeing the same thing in your Cabelas stores? It seems like an odd business decision to me, unless they plan on closing Cabela's stores and turning them into BPS stores. If all the Cabela's stores have all the same gear as BPS why even bother?

Since the 2 stores are under the same ownership, it's all about profit margin.  You will see each store keep some of the best selling merchandise with their respective labels but as a rule of thumb, BPS had more buying power than Cabela's prior to the acquisition so it's only natural that the BPS gear start showing up in Cabela's.  I bought a bunch of new BPS Excel line when I was working for my sponsors in a Cabela's during the Spring Classic.