I must be living under a rock. I just heard this term used today for the first time. Are these basically just longer jig & worm rods?  

Marketing - Al Lindner said it best, and its since stuck with me: You have to create a want or a need. You have to sell somebody something, and make a profit doing it, or you won’t have a job in the industry.

 

As such, I’ll be coming out soon with my lineup of micro-lake rods geared specifically for bank anglers and other small water specialists. More details coming next month at ICAST ???

 

If the rods sell well, I’ll probably release a clothing line next, maybe sun pants with strategically located “ventilation seams” (patent pending) ?

This is unabashedly spot on!

Any bets on how long it will be before there's a thread asking for recommendations on the best reel to put on a "Ledge Rod".