So here I sit wandering around the 'net. I decided to see what is on sale at the various fishing stores. Nothing surprising until I get to the BPS site. I click on casting rods and notice Loomis crankbait rods are on sale. I click on it to find the rods are on sale marked down from BPS's "new" price, down to normal retail. Hmmmmm, what is going on??? BPS raise their prices too soon? Did Loomis/Shimano back out of the price hike???  Did they(BPS) raise the prices on rods that were not marked to be raised?? Strange... it's only the spinnerbait and crankbait rods "on sale", marked down to the old retail price.

probably the same people that were behind the JFK assassination, roswell, and faking the moon landing lol  ;D

LOL  I just saw the same thing and was about to get upset. I ordered the CBR843 from Tackle Direct on the 30th Dec.  But it was same price as BPS sale price.  Plus I had a $15 off coupon which made it better than BPS.