I saw on another forum that this is going to be the new name of the G Loomis rods they have been working on for 17 years.  I also found that G Loomis filed "NRX" for Trademark consideration in October of 2009 (http://www.trademarkia.com/nrx-77853260.html).  I still can't wait to see what these suckers look like (though, I can wait to see how much they will cost).

Saw that too...  the anticipation grows. 8-)

Seventeen years.  Wow.

I am very intrigued as to what these will look like.

The split grip on a loomis is going to look awesome. But I doubt I'll be able to afford it. 

This may be the straw that breaks the camel's back.