man this thing looks cool. it's a lure with huge hooks sticking out everywhere. meant for jigging. this thing looks perfect for ice fishing.

http://www.rapala.com/products/luresdetail.cfm?modelName=jigging_rap&freshorsalt=Fresh

also check out the big brother :

http://www.rapala.com/products/luresdetail.cfm?modelName=jigging_shad_rap&freshorsalt=Fresh

i'm hunting for these, and once my lake freezes over, it's ice fishing time!

i saw them at cabela's one day.  Very interesting looking lures.

Jason

work great for ice fishing.  They dont simply jog straight up and down but cover some area around the hole too.  I recommend a couple for anyone who fish through the ice.  

also they can be used in any vertical situation. last summer i went on a camping trip in northern quebec, and there was this reservoir with a huge waterfall. the waterfall eroded the area so much that the water was too deep for my line to reach the bottom! in this kind of situation, the only thing you can use is something vertical. if i would've had these i would've caught me a salmon!